Jester & Genius The one who can see the world differently, rethink accepted norms and create meaningful change. The only one in the royal courtbold enough to tell the truthand expose blind spots.

Together, a formidable team.

That's us, in a nutshell.
A company with the heart to
tell it like it is. And the smarts to
transform it to something amazing.

When Jester meets Genius,
truth and change won't be far behind.
That's our promise.

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Our Mission

We'd like to spark a Story Revolution.

Here's why.

In our combined two decades of Brand Strategy
experience, we've seen it all.

Hundreds of frameworks, processes and approaches to
build brands and grow businesses.

Some were inspiring and human, like art, but didn't lead
to strategic action.

Others were strategically sound, like a subway map, but
lacked inspiration and imagination.

We thought - why can't both happen together? By
harnessing the power of story, we created a revolutionary
new approach that proves it can be done.

This approach, both intensely human and strategically
actionable, speaks to the heart, and convinces the mind.

The Power of Story
Story Meets Strategy Strategy Story Meets Strategy Story Meets Strategy

Story Meets Strategy

How will we make the most of your brand story?

For starters, by uncovering
the authentic, inspiring and enduring
essence of your brand.

And then, by helping you tell this timeless story
through relevant, timely strategies.

On their own, story and strategy
may have some impact. But together,
they pack quite a punch.

The result? Steady, heady growth
for your business.

Story Meets Strategy Story Meets Strategy Story Meets Strategy

Padmini is a Brand Strategy & Consumer Insights pro with 16 years of experience.

She started her career in advertising as a brand planner, followed by a 7-year stint at Frito-Lay/PepsiCo where she worked on consumer insights & positioning for iconic brands such as Cheetos, Tostitos & Sunchips.

In 2013, she founded Jester&Genius to help clients use the power of STORY to build powerful brands & strong businesses.

Padmini is the co-author of ‘Brand Humanity: Transforming the business of building brands’, a chapter in ‘Consumer-Brand Relationships: Theory & Practice’ (2012).

She is the recipient of the Advertising Research Foundation’s prestigious Grand Ogilvy award which recognizes insights-led, innovative thinking to drive business growth.

Padmini teaches a Brand Story Seminar at the Business Leadership Center at SMU and has received the ‘Teaching Excellence Award’ for five consecutive years.

Rose is a Brand Strategist with a passion for activating Brand Stories to unleash long term sustainable growth for businesses.

Before joining Jester&Genius in 2015, Rose worked with Frito-Lay/PepsiCo for 7 years where she led Brand, Shopper and Innovation teams. Some of her key accomplishments during the tenure included the turnaround of $500MM Lays Kettle brand, double digit growth of the Frito Lay business at Costco and crafting the first ever comprehensive Hispanic Innovation strategy for the company.

Prior to PepsiCo Rose spent 4 years with an advertising agency in Mumbai, India leading several media brands and launching a record breaking music album in Bollywood.

Rose holds an MBA from Southern Methodist University and a Masters in Advertising & Communications from NMIMS, Mumbai, India.

She’s on the Associate Board of Cox School of Business at Southern Methodist University (SMU) and is frequently invited to be a guest lecturer at SMU and University of Texas, Dallas.

Brings a Zen attitude to work by not letting
deadlines get in the way of naps and play.

Participates actively on conference calls -
it's the best time to ask loudly for treats
and be rewarded instantly.

Loves a story with a happy ending, such as
being rescued from a shelter and coming to
a home with easily trainable humans.

Unlike other Labrador Retrievers,
Roo does not fetch, chase balls or
go anywhere near water. Key preferences
include basking in the sun and ignoring
all commands unless there's a treat involved.

Our Services

Our approach is fresh, and
our results are unquestionable.

We create winning strategies based on
your brand story through proprietary
frameworks, innovative tools, creative
processes and story training.

  • • Brand : Positioning And Strategy
  • • Portfolio: Positioning And Strategy
  • • Activation & Innovation Strategy
  • • BrandStory Bootcamp & Training
  • • Team Offsite & Leadership Conferences
Our Services